Overview

With the growing popularity of longboard surfing, the market lacks a specific wax for longboarders, especially surfers trying to nose-ride. Toe Wax was specifically created with nose-riders in mind. With a special super sticky formula, Toe Wax is “Wax That Gets Your Toes On The Nose”

Designer Statement

Toe Wax offered a fun and challenge incentive to target surfers in the fast-growing and popular surfing niche of longboarding. Unlike riding a short surfboard, which focuses on speed and air-borne tricks, longboards lean themselves towards a longer wave riding experience, with footwork like “nose-riding” and “carving” the wave being the ultimate goal.

With that in mind, creating a logo for Toe Wax that put an emphasis on the “feet” was crucial. A variation in color packaging helped differentiate the various water temperatures surf wax comes in. Including the companies slogan “Wax That Gets Your Toes On The Nose” was also essential to reinforce this being longboarding surf wax.

Made with the Ocean In Mind

Just like sunscreen, large amounts of surf wax have been shown to negatively impact the world’s coral reefs and sealife. Toe wax is biodegradable and reef-safe, so you can enjoy the waves without harming what lies beneath the surf.

A Step in the Right Direction

Toe Wax uses 100% recycled materials and plant-based inks for its packaging, making the entire product and packaging waste-free and biodegradable. Now that’s a step in the right direction.